Innovation in postal and logistics is more than a buzzword, it’s a necessity. As consumer expectations grow and operational challenges multiply, the sector must evolve to stay competitive. In a recent episode of the Postal Hub podcast, Lars Pruijn, Innovation Director at Prime Vision, explores how innovation can truly make a difference.
Beyond the tech: a broader view on innovation
“Innovation isn’t just about new technology,” says Lars. “It’s about taking responsibility, fostering collaboration, and being strategically disruptive in the right places.”
This quote underpins the central message of the episode: innovation is not limited to R&D labs or pilot projects but should be embedded into the DNA of everyday operations.
Key takeaways from the episode
A clear definition of innovation
Lars offers a practical definition of innovation, helping listeners distinguish between true innovation and mere improvement.
Integrating innovation into daily workflows
He shares how innovation can be embedded within teams and processes — not as an isolated initiative, but as a continuous mindset.
Customer-driven innovation
Lars explains how Prime Vision actively involves customers in co-creating new solutions. Their input shapes the direction, relevance, and success of innovation efforts.
Case study: automated sorting
A powerful example from the field illustrates how innovation in automated sorting transformed efficiency and reliability in parcel handling.
Why this matters
For professionals in logistics, postal services, and supply chain management, the episode offers a grounded, real-world perspective on turning innovation into impact. Whether you’re managing daily operations or defining strategic direction, this conversation offers valuable insights you can apply right away.
🎧 Listen to the full episode
Postal Hub Podcast – Episode 376: Prime Vision & Innovation with Lars Pruijn
